MinDA Tienda goes to Baguio


BAGUIO CITY – Following the recent successful “MinDA Tienda sa Manila” engagement, the Mindanao Development Authority (MinDA) and the City of Baguio have agreed to hold a special event of the venture in Baguio City on November 14 to 15.

MinDA chief, Secretary Emmanuel Piñol who led the Minda team, said in his Facebook post he had finalized with Baguio City Mayor Benjie Magalong what they earlier on agreed on by phone. “It was agreed that ‘MinDA Tienda sa Cordillera’ will focus on Mindanao products, which are in great demand in Baguio City and the nearby provinces,” he added.

Pinol said sea products from as far as Tawi-Tawi and Sulu, including dried fish from the Zamboanga Peninsula, would be brought to the “MinDA Tienda sa Cordillera”, with the support of the Bangsamoro autonomous government.

He said Mindanao’s meat products, including the famous beef from pineapple-fed cows, would also be showcased during the event, along with durian, marang, mangosteen, lanzones, and pomelo.

Piñol said the arrangements for the ‘MinDA Tienda sa Cordillera’ “will make it easier for Mindanao farmers, fishermen, and producers to sell their products as the Baguio City team will receive the commodities and handle the sale and distribution for the two-day event.”

It would be MinDA’s third collaboration with Baguio after the two MinDA Fruit Festivals held in the city last year.
Piñol said more Luzon cities and provinces have expressed interest in hosting the “MinDA Tienda” in their areas. “MinDA will coordinate with interested local government units (LGUs) to schedule the event,” he said.

Helen de Castro, MinDA’s Investment Promotions Division head, said the three-day “MinDA Tienda in Manila” that ended on October 25 generated a total sale of P2.75 million.

“This is a huge success for MinDA. Despite the Covid-19 crisis,  (the) city government of Manila, participating Mindanao LGUs and national line agencies, and most of all, for the Mindanao micro, small, and medium enterprises (MSMEs), and farmers” gave it all their support, de Castro said.

Aside from direct product selling and marketing during the activity, she said investment leads initially forged by some MSMEs and farmers were also highlighted as key results of the “Manila Tienda”.

“Some of the partial investment and market links that our Mindanao MSMEs and farmers have acquired in Tienda were on supply for tablea and squash pancit canton from Cabadbaran City, aromatic coconut from En Seng Food Corp., malunggay powder and herbal products from Calfamco, seafood from the BARMM, and fruits and vegetables from Mindanao B’laan Multi-Purpose Cooperative,” de Castro said. (With PNA)

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