Promoting PH tourism via Pinoy Christmas, music

News, Tourism, Travel

To help promote its Domestic Tourism Campaign this Christmas season, the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines have launched “Pasko Na!,” an audio video presentation (AVP) promoting traditional Filipino Christmas practices via  Ryan Cayabyab’s original composition that spreads positivity and holiday cheer while aptly reminding people of health and safety protocols.

“Mr. Cayabyab’s festive music helps us push our domestic tourism campaign further by depicting our rich culture, and highlighting the spirit of Bayanihan that has kept us strong and united as Filipinos through this pandemic,’’ Tourism Secretary Bernadette Romulo-Puyat said recently.

The “Pasko Na!” Christmas AVP was officially launched on December 16 during the 8th Session of the TPB Weekly Members’ Chat. Bohol Governor Arthur Yap and Tangub City Mayor Jennifer Tan of Misamis Occidental shared how local Christmas traditions in the country are celebrated in their respective areas.

Yap presented Kasadya sa Bohol, his flagship Christmas project to commemorate the nativity scene in various interpretations using indigenous materials and crafts across the various municipalities in the province of Bohol.

Tan showcased Tangub’s Christmas Symbols Festival, touted as the longest-running Christmas festival in the country, where illuminated figures of iconic international landmarks can be seen in its Christmas Village.

“DOT-TPB takes on the vital responsibility to help lighten and lift the mood of Filipinos this yuletide season. Although the pandemic has altered the means of celebrating festivities, the whole campaign reminds us that the Filipino Christmas spirit will always be celebrated, and will always be in our homes,” Romulo-Puyat said.

TPB is an attached agency of the Department of Tourism mandated to market and promote the Philippines domestically and internationally as a preferred tourism and MICE destination that prides itself with diverse and fun travel experiences.

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