Study identifies 16 names as potential presidentiables in the 2022 elections

National, News

A sentiment analysis in the social media platform-Facebook by research firm-BluePrint.PH, and its Singapore-based partner on Data Mining and Artificial Intelligence, has identified 16 names as likely presidential candidates in the May 2922 national elections.

Among the political names identifies are those of Senators Bong Go, Manny Pacquiao, Risa Hontiveros, Grace Poe, Pia Cayetano, and Tito Sotto; and former senators Bongbong Marcos and Manny Villar.

The others include Vice President Leni Robredo, former House Speaker Alan Peter Cayetano, Leyte 4th District Rep. Lucy Torres- Gomez, Davao City Mayor Sara Duterte, Cavite Governor Jonvic Remulla, Manila Mayor Isko Moreno, human rights lawyer Chel Diokno, and businessman Ramon Ang.

BluePrint.PH chief executive officer Eero Brillantes said the sentiment analysis was based on the social media data extracted from June 1to November 30, 2020 scanning a total of 344,761,479 data points or Facebook engagement such as likes, shares, reactions and comments.

“If we go by our big data metrics, about 16 names are frequently being mentioned on social media, particularly Facebook, as potential presidential candidates,” Brillantes  said in a statement.

He added that “all have paths to the presidency as social media networking activities alone through Facebook can generate 22% to 35% of the votes in 2022.”

He said there are four components to a serious po;itical campaign — ground game, the air war through mainstream media, network engineering (social media), and big data for decision support – and that the 16 names have at least one of these components, although none have them all.

“Social media will be a major battleground at 22-35%  potential votes. The ground game and mainstream media through advertising and public relations will account for the 65-78% of vote generational potential,” he said.

Brillantes said Big Data will be crucial in determining the right messaging and priority spending across many segments of the electorate. Blueprint.PH also did a tandem engagement analysis of potential presidential candidates based on the social media and traditional media of 16 personalities.

Blueprint.PH said the political personalities with the highest media coverage on traditional media and posted on Facebook are Robredo followed by Pacquiao, and Moreno.

Moreno also ranked highest in the ability to engage social media influencers to promote ideas that could generate interest and potential votes. He is followed by Robredo, Go, Pacquiao, Duterte, Marcos, Remula, Hontiveros, Sotto, Poe, Cayetano, Diokno, Torres-Gomez, Cayetano, Ang, and Villar.

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